In either case you will need to visit the Google Analytics site to get started. If you have a Google Mail account you can use the same ID, or you can create a new account. Like all other Google products, you will need a Google Account in order to take advantage of Google Analytics.
There are built in reports and interfaces that provide enough information for beginners to analyze their site’s performance, but they also offer a wealth of functionality for more advanced users.It’s relatively easy to implement and works on any type of website or blog.
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Why is Google Analytics Important for Tracking?ĭo you know how many unique visitors are coming to your site? What are the top pages they are viewing and how much time they are spending on each? Which channels are truly driving conversion? Google Analytics is a free tracking tool, provided by Google that can provide those answers. If we do not know where we stand how can we get to where we want to go? The following Google analytics guide will serve as a roadmap to avoiding common mistakes, ensure the proper tracking is in place, and provide a clear understanding of the key metrics that every marketer should be focused on. Setting up a website without proper tracking is the equivalent of being lost in the woods without knowing you’re in the woods.
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